Source: https://www.linkerestate.com/en/crm-inmobiliario > A real estate CRM with AI: leads, deals, WhatsApp and Instagram, fair rotation and a calendar, plus inventory, sales and commissions for Latin America. Real estate CRM # Everything a real estate CRM does, and what it doesn't A real estate CRM organizes your leads, contacts and deals so no client slips away. Linker Estate includes everything a real estate CRM does and goes further: it is a real estate ERP with ARM that also runs inventory, sales and commissions, with AI that acts. ## What is a real estate CRM? A real estate CRM is a system to manage your client relationships when selling property: it gathers the leads from your ads and channels, keeps each contact with its history, sorts deals by stage and reminds you of the next step. Its goal is that no lead goes unanswered and every opportunity moves forward. Linker Estate covers that whole list —lead capture, fair rotation, a board with a follow-up indicator, a WhatsApp and Instagram inbox and a calendar— and connects it to the rest of your operation. ## What a real estate CRM must do, and how Linker Estate does it If you are looking for a CRM for your brokerage or for your work as an advisor, this is the minimum list, and Linker Estate covers all of it. - **[Gather leads from every channel](https://www.linkerestate.com/en/features#captacion)** — Meta Lead Ads, WhatsApp, your website and more, every lead with its source. - **[Hand out leads without favorites](https://www.linkerestate.com/en/features#captacion)** — Rotation in turns, with a response deadline and reassignment. - **[Keep every contact with its history](https://www.linkerestate.com/en/features#prospectos-y-negocios)** — Your book of contacts with tags, and reassignment when the owner changes. - **[Sort deals by stage](https://www.linkerestate.com/en/features#prospectos-y-negocios)** — A Kanban board, from the first conversation to the proposal. - **[Flag what is going cold](https://www.linkerestate.com/en/features#prospectos-y-negocios)** — Deals that are overdue, stalled or have no next step, flagged. - **[Talk from the same place](https://www.linkerestate.com/en/features#conversaciones)** — WhatsApp and Instagram next to the lead and the deal. - **[Organize the advisor's day](https://www.linkerestate.com/en/features#tu-dia)** — A calendar, a booking page and a summary of your day at 8:00. ## Fair rotation, with a response deadline Who answers the lead, and how fast, decides whether the deal starts. So leads are handed out by clear rules, not to whoever saw the message first. - Every new lead is assigned in turns among the advisors, without favorites. - It arrives with its source and the Meta ad that brought it, so the advisor knows what the client saw. - Every assignment has a response deadline; if it passes without the advisor answering, the lead is reassigned. - WhatsApp clicks and calls coming from your website are also handed out across the team, with WaTel. ## The follow-up indicator A deal nobody touches goes cold. The follow-up indicator flags the ones that need attention before it is too late. - It marks which deal is overdue, stalled in its stage or has no next step. - The team lead sees their team's deals and which ones are going cold. - The AI sales assistants write first when the client doesn't reply, with at most 1 automatic message per conversation a day. ## WhatsApp and Instagram, inside the CRM Your clients write on WhatsApp and Instagram. In Linker Estate that conversation lives next to the lead and the deal. - Social inbox: WhatsApp and Instagram direct messages with the lead's and the deal's context, and the conversation turns into a deal without leaving. - Meta-approved WhatsApp templates to write after the 24-hour window, and quick replies for the usual answers. - AI sales assistants that answer any time of day and hand over to the advisor with everything they learned. [Meet the AI sales assistants](https://www.linkerestate.com/en/sales-assistants) Linki, your AI agent ## The chance of closing each deal A CRM shows you the list of deals. Linki, your AI agent, tells you which one deserves your next hour and why. - The chance each deal closes, what moves it up or down and, when it is low, what to do to raise it. [Meet Linki, your AI agent](https://www.linkerestate.com/en/linki) ## Real estate CRM vs. real estate ERP with ARM A CRM stops where the sale begins: it stores contacts and deals, but doesn't know which unit is free, when a reservation closes or what each advisor earns. Linker Estate connects the CRM to the rest of the operation. [Why Linker Estate is more than a CRM, in the FAQ](https://www.linkerestate.com/en/faq)[How real estate commissions are calculated and split](https://www.linkerestate.com/en/comisiones-inmobiliarias) | What it does | Real estate CRM | Linker Estate | | --- | --- | --- | | [Gathers leads from your channels](https://www.linkerestate.com/en/features#captacion) | Yes | Yes | | [Deals on a board with follow-up](https://www.linkerestate.com/en/features#prospectos-y-negocios) | Yes | Yes | | [The advisor's calendar and tasks](https://www.linkerestate.com/en/features#tu-dia) | Yes | Yes | | [Unit-level inventory, with live price and status](https://www.linkerestate.com/en/features#inventario) | No | Yes | | [Sales from reservation to closing](https://www.linkerestate.com/en/features#ventas-y-finanzas) | No | Yes | | [Commissions, splits and the advisor's statement](https://www.linkerestate.com/en/features#ventas-y-finanzas) | No | Yes | | [The chance of closing each deal](https://www.linkerestate.com/en/features#linki) | No | Yes | | [Answers on WhatsApp any time of day with AI](https://www.linkerestate.com/en/features#conversaciones) | No | Yes | ## For every way of selling The functions of a real estate CRM, with what each profile needs on top. - **[Independent advisors](https://www.linkerestate.com/en/solutions#asesores)** — Your leads in one place and Linki telling you what to move today. - **[Brokerages with teams](https://www.linkerestate.com/en/solutions#inmobiliarias)** — Fair rotation, teams, goals and commissions that calculate themselves. - **[Developers and builders](https://www.linkerestate.com/en/solutions#desarrolladoras)** — Unit-level availability and partner brokerages selling your inventory. - **[Master brokers](https://www.linkerestate.com/en/solutions#master-brokers)** — Chained agreements and availability that syncs itself. ## Questions about real estate CRM ### What is a real estate CRM? A real estate CRM is a system to manage the leads, contacts and deals of a brokerage or an advisor, from the first message to the close. ### Is there a real estate CRM with WhatsApp and Instagram built in? Yes: Linker Estate connects your WhatsApp Business and Instagram direct messages in an inbox with the context of each lead and deal, and you turn the conversation into a deal without leaving. The AI sales assistants also answer on WhatsApp any time of day. ### How does fair lead rotation work? Fair rotation hands out every new lead in turns among the advisors, without favorites. Every assignment has a response deadline and, if it passes without the advisor answering, the lead is reassigned so no one is left waiting. ### How do I know which deal is going cold? The follow-up indicator tells you: it flags which deal is overdue, stalled in its stage or has no next step. Linki, your AI agent, adds the chance of closing each deal. The general questions —whether Linker Estate is a CRM, what it costs or which countries it works in— are in [Linker Estate's FAQ](https://www.linkerestate.com/en/faq). ## Keep reading - [All of Linker Estate's features](https://www.linkerestate.com/en/features) - [What real estate software should include](https://www.linkerestate.com/en/software-inmobiliario) - [Software for real estate developers](https://www.linkerestate.com/en/software-para-desarrolladoras) - [How to calculate and split real estate commissions](https://www.linkerestate.com/en/comisiones-inmobiliarias) - [Real estate software in the Dominican Republic](https://www.linkerestate.com/en/republica-dominicana) - [Real estate software comparison](https://www.linkerestate.com/en/compare) - [Frequently asked questions about Linker Estate](https://www.linkerestate.com/en/faq) ## See your operation, from lead to commission In a 30-minute demo we show you Linker Estate with a case like yours. [Book a demo](https://www.linkerestate.com/en/contact) [Explore the platform](https://www.linkerestate.com/en/features)