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How much to invest in Meta campaigns?
Your daily and monthly budget to get the leads you need, in seconds. Free, no sign-up.
Calculate my budgetThe short answer
Start with about USD 20.00 a day per ad set and adjust with the cost per lead in your area. In the Dominican Republic, a lead-form lead costs from USD 1.15 in Santo Domingo to USD 8.38 in Punta Cana, and a WhatsApp conversation USD 1.28 to USD 7.81, depending on the area.
Your budget is a division: the leads you want each month times what each one costs. And the leads you need come from the sales you want and your closing rate.
Calculate your budget
Pick your area, the price of what you sell and the channel, and say how many leads you want each month.
How it is calculated
Four steps, all of them doable on a pocket calculator.
- 1
Decide how many sales you want
Per month and in one area. If you already know how many leads you need, skip to step 3.
- 2
Turn sales into leads
Divide the sales by your closing rate: 2 sales at a 2% rate are 100 leads.
- 3
Multiply by the cost per lead
Use the cost for your area and channel: 100 leads at USD 5.10 are USD 510.00 a month.
- 4
Divide by 30 and respect the floor
USD 510.00 a month is USD 17.00 a day: under USD 20.00, start with USD 20.00.
How to lower your cost per lead
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Naming the deposit lowers the cost
Ads that mention only the deposit get leads at about USD 4.39; ads that mention no price at all, at about USD 8.16.
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The best channel depends on the area
In Las Terrenas a WhatsApp conversation costs about USD 1.47 and a lead-form lead about USD 7.00; in Cap Cana both are around USD 8.00.
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Higher price, pricier lead
A more expensive property has fewer possible buyers, so each lead costs more. Calculate with the real price of what you sell, not your cheapest unit's.
From the estimate to the real cost per sale
You invest in the campaign that sells, not blindly: with Linker Estate you see the spend and results of every Meta ad, and every lead arrives with the ad that brought it. Linki, your AI agent, projects what each sale from each campaign costs you and warns you when a campaign needs an adjustment.
See the Meta campaign featuresFrequently asked questions about Meta Ads budgets
How much should I invest in Facebook Ads to sell real estate?
Start with about USD 20.00 a day per ad set and adjust with the leads you need and what they cost in your area. For example, 100 WhatsApp leads a month at USD 5.10 each are USD 510.00 a month.
How much does a real estate lead cost on Meta Ads?
It depends on the area, the price and the channel. In the Dominican Republic, a lead-form lead costs from USD 1.15 in Santo Domingo to USD 9.07 in Bávaro, and a WhatsApp conversation USD 1.28 to USD 7.81.
Is a Meta lead form or a WhatsApp campaign better?
Both are equally valid, and the cheaper one changes with the area: in Las Terrenas a WhatsApp conversation costs far less than a lead form, while in Cap Cana they cost almost the same. You can run both and compare.
How many leads do I need to sell a property?
Divide the sales you want by your closing rate: at a 2% rate, one sale needs about 50 leads. That is why it pays to measure your own rate instead of using a generic one.
Questions about the platform or its pricing? They are in the Linker Estate FAQ
You know what each sale costs you
With your Meta campaigns connected to Linker Estate, Linki tells you which one sells and at what cost. In a demo we'll show you with your own campaigns.
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