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Real estate CRM

Everything a real estate CRM does, and what it doesn't

A real estate CRM organizes your leads, contacts and deals so no client slips away. Linker Estate includes everything a real estate CRM does and goes further: it is a real estate ERP with ARM that also runs inventory, sales and commissions, with AI that acts.

What is a real estate CRM?

A real estate CRM is a system to manage your client relationships when selling property: it gathers the leads from your ads and channels, keeps each contact with its history, sorts deals by stage and reminds you of the next step. Its goal is that no lead goes unanswered and every opportunity moves forward.

Linker Estate covers that whole list —lead capture, fair rotation, a board with a follow-up indicator, a WhatsApp and Instagram inbox and a calendar— and connects it to the rest of your operation.

What a real estate CRM must do, and how Linker Estate does it

If you are looking for a CRM for your brokerage or for your work as an advisor, this is the minimum list, and Linker Estate covers all of it.

Fair rotation, with a response deadline

Who answers the lead, and how fast, decides whether the deal starts. So leads are handed out by clear rules, not to whoever saw the message first.

  • Every new lead is assigned in turns among the advisors, without favorites.
  • It arrives with its source and the Meta ad that brought it, so the advisor knows what the client saw.
  • Every assignment has a response deadline; if it passes without the advisor answering, the lead is reassigned.
  • WhatsApp clicks and calls coming from your website are also handed out across the team, with WaTel.

The follow-up indicator

A deal nobody touches goes cold. The follow-up indicator flags the ones that need attention before it is too late.

  • It marks which deal is overdue, stalled in its stage or has no next step.
  • The team lead sees their team's deals and which ones are going cold.
  • The AI sales assistants write first when the client doesn't reply, with at most 1 automatic message per conversation a day.

WhatsApp and Instagram, inside the CRM

Your clients write on WhatsApp and Instagram. In Linker Estate that conversation lives next to the lead and the deal.

  • Social inbox: WhatsApp and Instagram direct messages with the lead's and the deal's context, and the conversation turns into a deal without leaving.
  • Meta-approved WhatsApp templates to write after the 24-hour window, and quick replies for the usual answers.
  • AI sales assistants that answer any time of day and hand over to the advisor with everything they learned.
Meet the AI sales assistants
Linki, your AI agent

The chance of closing each deal

A CRM shows you the list of deals. Linki, your AI agent, tells you which one deserves your next hour and why.

  • The chance each deal closes, what moves it up or down and, when it is low, what to do to raise it.
Meet Linki, your AI agent

Real estate CRM vs. real estate ERP with ARM

A CRM stops where the sale begins: it stores contacts and deals, but doesn't know which unit is free, when a reservation closes or what each advisor earns. Linker Estate connects the CRM to the rest of the operation.

Why Linker Estate is more than a CRM, in the FAQHow real estate commissions are calculated and split
Differences between a real estate CRM and Linker Estate
What it doesReal estate CRMLinker Estate
Gathers leads from your channelsYesYes
Deals on a board with follow-upYesYes
The advisor's calendar and tasksYesYes
Unit-level inventory, with live price and statusNoYes
Sales from reservation to closingNoYes
Commissions, splits and the advisor's statementNoYes
The chance of closing each dealNoYes
Answers on WhatsApp any time of day with AINoYes

For every way of selling

The functions of a real estate CRM, with what each profile needs on top.

Questions about real estate CRM

What is a real estate CRM?

A real estate CRM is a system to manage the leads, contacts and deals of a brokerage or an advisor, from the first message to the close.

Is there a real estate CRM with WhatsApp and Instagram built in?

Yes: Linker Estate connects your WhatsApp Business and Instagram direct messages in an inbox with the context of each lead and deal, and you turn the conversation into a deal without leaving. The AI sales assistants also answer on WhatsApp any time of day.

How does fair lead rotation work?

Fair rotation hands out every new lead in turns among the advisors, without favorites. Every assignment has a response deadline and, if it passes without the advisor answering, the lead is reassigned so no one is left waiting.

How do I know which deal is going cold?

The follow-up indicator tells you: it flags which deal is overdue, stalled in its stage or has no next step. Linki, your AI agent, adds the chance of closing each deal.

The general questions —whether Linker Estate is a CRM, what it costs or which countries it works in— are in Linker Estate's FAQ.

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